A new approach to CSR - Corporate Social Responsibility

Imagine a world where improving lives and combating climate change go hand in hand. It's not a dream; it's a vision that drives FarmUP’s core philosophy. We believe that by prioritizing people, we can spark a transformation that reverberates through our planet. This journey is about amplifying humanity's heartbeat while nurturing Mother Earth's health.

🌍 A Harmonious Duet: People and Planet

At the heart of our mission lies a simple truth: When we enhance the quality of lives, we simultaneously take a monumental step towards fighting climate change, and improving worldwide food security This philosophy has been the compass guiding us at FarmUP. But let's rewind a bit.

📊 Raising Standards, Treading Net-Zero

The spark ignited when McKinsey's research paper, which validated our approach at FarmUP, in an article titled "From Poverty to Empowerment: Raising the Bar for Sustainable and Inclusive Growth," posed a vital question: What would it take to raise minimum living standards and get on a net-zero path in this decade?

This is the challenge and opportunity of our times.

Governments, The United Nations, and NGOs haven't succeeded. We now are in urgent need of a new approach. Time for Companies and Businesses to invest in sustainable profitable projects/ventures that empower economic independence while providing for greater food security.

A New Approach to CSR

CSR, or Corporate Social Responsibility, holds the key to meeting this challenge. CSR entails a business's commitment to contributing to sustainable development by positively impacting society and the environment.

It starts where Companies' products are sold, manufactured or precious minerals or oil are extracted. It starts by investing in the local communities to uplift their standard of living.

In the age of Sustainability, Globalization, and smartphones- no Company is exempt.

Now is the time for a system change. Instead of bribes (sorry to use this word), donations and handouts, we are advocating Investment. Investment- Agro Social Finance in profitable and impactful Farming ventures.

Challenges and Opportunities

One of the key challenges associated with CSR is the perception that it's an expenditure rather than an investment. Often viewed as philanthropy, CSR initiatives are not always seen as strategic investments that can enhance a company's bottom line.

At FarmUP we can help you make a strategic change,

Positioning your Company as a leader in CSR

The FarmUp Agro Social Finance platform creates sustainable farming opportunities in the countries in which your business operates. The Social Finance concept has seen remarkable success in many countries.

Now is the time to invest in local communities. FarmUp is offering attractive returns. Our identified Projects all have solid Business models and P&L and include the export of goods to premium markets.

Our Platform is not looking for handouts or donations but presents a positive ROI and a new way for companies to look at Corporate Social Responsibilities and give back to the counties and communities where they extract key national resources.

With boots on the ground, we look to replicate this model across many African countries to bring about a real change in the fight against poverty and hunger creating Sustainable Agro Industries and prosperity.

A Real-World Glimpse

To shed light on how this approach can make a meaningful impact, let's delve into some real-life examples of entrepreneurs and farmers seeking financial investment in Africa and most developing countries.

Meet Edina from Zambia: Urban farmers in Zambia require substantial support. Even commercial mango farmers need assistance in dealing with the menace of fruit flies that devastate crops.

Meet Joseph from Uganda: The founder of Billion Trees Uganda Limited, Joseph is on a mission to reforest parts of western Uganda with one million trees, a significant step towards saving our planet.

Meet Joseph from Cameroon: Joseph seeks funding to upgrade his farms in his village, creating 400 direct jobs in agriculture by cultivating 5000 hectares of corn and soybeans on the available 25000 hectares of savannahs in their villages.

Meet Geraldo from Brazil: Geraldo's mission is to empower farmers in the Amazon rainforest, contributing to both local livelihoods and global environmental conservation.

These entrepreneurs and farmers are the driving force behind impactful projects addressing poverty, environmental concerns, and sustainable development.

A Call to Action: Join the Movement

This is a narrative of promise, a blueprint for a world where empowerment meets environmental stewardship. We invite you to dive deeper, to understand how FarmUp's activities present a compelling case to tackle the twin challenges that define our era—elevating people's lives while safeguarding our planet.

Our mission is bold, but it's rooted in the belief that collective action, driven by compassion and innovation, can rewrite the course of history. I invite you to find out more about FarmUP. Together, we can kindle a brighter future where people flourish and our Earth thrives. We're here to connect, to collaborate, and to inspire change.

🌱 The journey begins. The call echoes. Join us in shaping a legacy of transformation.

Thank You



Founder, FarmUP https://farmup.tech.

Our mission

At FarmUp, our mission is clear – to redefine sustainable investment through Agro Social Finance Investment. We empower funds, businesses, and individuals to invest in and uplift smallholder farmers across developing nations. This isn't just charity; it's an investment for shared prosperity.

Our vision

We Embrace Farming for Change, our digital hub designed to connect investors with transformative Agro-Ecology projects throughout Africa. By engaging with this platform, you're not only embracing Corporate Social Responsibility (CSR) and aligning with Environmental, Social, and Governance (ESG) principles but also catalyzing tangible change. Transparency and sustainable Agro Business Models are at the core of our approach.

Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson


man standing near white wall
man standing near white wall
Jaden Smith


woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim